Moving Oncology Management Forward
Varian: Aria Core
Client
Varian
Services
ECD:
Brian Scheyer
Concept Development:
Brian Scheyer
Joe Gatti
Robert Sinclair
Art Direction:
Brian Scheyer
Robert Sinclair
Copywriter: Joe Gatti
Account Director:
Deanna Singrey
Video Production:
One Floor Up
The Challenge
Convince Oncologists that Varian is not only the leader in radiotherapy machines, but also an innovative pioneer in software solutions.
The Creative
Our creative work began by developing a graphic representation of Varian’s ARIA CORE information management software. Inspired by the complete continuum of care ARIA CORE provides, we embraced the boundaryless, multi-dimensional nature of a mobius to evoke the seamless journey a cancer patient travels while undergoing treatment.
ARIA CORE is an all-in-one solution—containing every piece of patient information a clinician needs in a single location. Concepting our additional creative assets, we landed on the idea of a continual, steady flow of data points streaming through our mobius icon—representing ARIA CORE’s capabilities of streamlining a clinician’s treatment workflow.
For ASTRO, Radiation Oncology’s largest annual event, we developed print ads, animated visual presentations, product brochures, tradeshow materials, and an anthem video showcasing ARIA CORE’s unprecedented advantages for the future of oncology management information systems.
“Everything from the icon, animated ad lob, and PowerPoint slides to the messaging was exactly what we hoped it would be and more. We are super proud of all the assets produced. ARIA is one of our flagship products, so there was always going to be a lot of scrutiny in getting this brand right. We had such great feedback from Varian people and customers saying they love it, it gave them chills watching the video, and how the new brand is very modern.”
—Selina Elliott, Director, Global Commercial Strategy & Marketing at Varian