Mesmerizing the Bay Area with Kinetic Creatures
Exploratorium: Strandbeest
Client
Exploratorium
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Dan Youmans
Joe Gatti
Art Direction:
Brian Scheyer
Dan Youmans
Copywriter: Joe Gatti
Account Director:
Will Chapman
Production:
Brian Scheyer
Dan Youmans
Photographer:
Lena Herzog
The Challenge
Spark the interest of San Francisco's summer tourists to visit the Exploratorium over more well-known, established Bay Area attractions.
We created a limited-time experience of a once-in-a lifetime exhibit.
The Creative
My creative team and I were tasked with helping the Exploratorium bring artist Theo Jansen’s Strandbeests (“Beach Animals” in Dutch) to their Embarcadero location during the global exhibition’s first tour of North America.
We drew strolling visitors in by showcasing the attention-grabbing visuals of these unique, self-propelled creatures through street banners, wild postings, outdoor shelters, and Bay area tourist buses.
With a focus on experiential, experimental and inclusive works, the Exploratorium is a fitting exhibit space for Jansen's work. His creative process behind Strandbeest: The Dream Machines of Theo Jansen perfectly embodies the Exploratorium’s interdisciplinary and inquiry-based approach to art, discovery and learning.
— SF TRAVEL
In addition, print ads, digital banners, social media, and videos were produced to announce the Exploratorium’s program of live demos, artist meet-and-greets, and the opportunity to build and share your own Strandbeest.
