Trust your inner voice.
Trimble
Client
Trimble
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Art Direction:
Brian Scheyer
Copywriter: Hugh Gurin
Account Director:
Deanna Singrey
Producer: Sean Cope
Director: Jeffery Riley
Video Production:
Noble Bison
The Challenge
Trimble needed to create a campaign that told the power of their technology to an audience that was tech-savvy, but also complacent in utilizing it on the job site.
The Creative
The solution was to create a campaign around the idea of their "inner-voice". That part of you that you know is right, that you should listen too, and you've always been able to trust.
The "inner-voice" was a clever mechanism to highlight all the new innovations that could save time, money, and frustrations on large and expensive projects.
And, since it was "you" you were talking too, we could have a little fun in how it was scripted and shot.