PocketSquare Creative exists to bring the finishing touch that elevates everything else, delivering refined creative direction, strategic clarity, and design excellence that transforms strong ideas into standout brand experiences.

Hi, I'm Brian Scheyer - an Executive Creative Director with 30+ years of experience making brands sharper, smarter, and impossible to ignore. A proven leader of breakthrough brand, campaign, and content ecosystems across print, OOH, digital, and broadcast, with a track record of translating business objectives into high-impact creative strategies that drive growth, engagement, and revenue.

A hybrid creative leader and strategic partner to the C-suite. I’m equally fluent in storytelling, design systems, and organizational leadership. Known for elevating in-house teams into world-class creative engines that rival top agencies.

I’ve spent my career working across disciplines not as silos, but as one continuous canvas—leading agencies, partnering with founders, and shaping ideas when the stakes are high and the brief is still undefined. I don’t just create and direct campaigns, I build creative systems that make everything better, faster, and more effective.