Seize the Day Camp.
Steve & Kate's Camp
Client
Steve & Kate's Camp
The Team
ECD: Brian Scheyer
Concept Development:
Brian Scheyer
Art Direction:
Brian Scheyer
Katie Steward
Copywriter:
Joe Gatti
Simmi Patel
Account Director:
Deanna Singrey
The Challenge
With Steve & Kate's rewriting the rules on what a kid's day camp can be, how do we deliver a campaign that's just as bold and forward-thinking?
The solution: Make parents pay attention by creating impossible-to-ignore ads, and they'll look at Steve & Kate's camp differently.
The Creative
Steve and Kate's wanted to really make some noise. With a summer camp unlike any other, they needed a one-of-a-kind campaign just as bold, forward-thinking and intriguing as they are.
We created a campaign that caught our potential customers off guard, made them stop in their tracks, and maybe even gasp in awe...or horror.
