Yeah, You Can Do That Now.—
Avigilon
Client
Avigilon
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Art Direction:
Brian Scheyer
Copywriter: Joe Gatti
Account Director:
Deanna Singrey
The Challenge
We need to be seen as more than a security company, our brand must stand out as the leading video analytics and surveillance company.
The Creative
With video analytics we can switch from passive watching. To active seeing. So lets show the power of what this surveillanve technology can do and how it can help you. Empower you. Make you better.
For this campaign, we reimagined the surveillance camera not as a device, but as a cast of familiar personalities—each one embodying the behaviors and identities people take on when they can now see instead of watch.
