Helping Men Man-Up Again
Procept BioRobotics: Aquablation® Therapy for BPH
Client
Procept BioRobotics
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Art Direction:
Brian Scheyer
Copywriter: Joe Gatti
Account Director:
Will Chapman
The Challenge
Help men with BPH see a better path to lasting relief—without the trade-offs of traditional treatments. Position Aquablation Therapy as the only solution without compromise, so they can get back to feeling like themselves again.
The Creative
For men suffering from BPH, their confidence wains, virility declines, and the lifestyle they’ve enjoyed takes a back seat to the constant issues of their condition. We decided to focus our campaign messaging on how Aquablation therapy puts men back in the driver’s seat of their lives—not only fixing BPH’s physical issues, but also helping them reclaim all the facets of what makes a man, a man.
We developed print ads, brochures, collateral, and a new website to highlight how this minimally-invasive procedure treats the whole man, not just his prostate—allowing all men to get back to the things they love the most in their lives.