Answering the cry for help
Sumo Logic
Client
Sumo Logic
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Art Direction:
Brian Scheyer
Robert Sinclair
Copywriter:
Hugh Gurin
Account Director:
Deanna Singrey
The Challenge
Convince cloud-based organizations to use Sumo Logic for machine data analysis.
The Creative
It was 2018, but the move to the cloud was scary. The lack of visibility can spurred anxiety and sapped confidence: the perfect conditions for a campaign based on fake public service announcements (PSAs). We knew our audience of cloud-savvy companies would get the joke and applaud the parody.
Is it ok to go all the way after just a few posters?
Well, that depends on your partner. Sumo Logic took things to the next level with a Cloud Preparedness Guide, and matching t-shirts and stickers.
