Thinking. And Drinking.
Together at Last.
Thursday Nights at San Francisco's Exploratorium
Client
Exploratorium
The Team
ECD: Brian Scheyer
Concept Development:
Brian Scheyer
Art Direction:
Brian Scheyer
Dan Youmans
Copywriter: Joe Gatti
Account Director:
Will Chapman
The Challenge
The Exploratorium is San Francisco's go-to science museum for throwing your five senses a surprise party. To create buzz (in more ways than one) with an adults-only audience, they turned to us to boost flagging attendance for their cocktail-fueled Thursday night fetes.
The Creative
The Exploratorium's exhibits are full-blown cognitive and sensory experiences that play with your perception. So we created work that did just that—take the museum's "head-tilting" factor and bring it outside their walls.
We drew viewers in with our print and outdoor work by intentionally making the ads "interactive". When you look straight on, you get one message. Contort your cranium a bit, and you get another.
We truly flipped listeners' perceptions with our radio spots. Click 'em to get an "ear-tilt."
We told our target audience to leave the sourdough bread and whining sea lions for that visit from their parents. It was time to bring out their inner brainchild and reserve Thursday nights for cold cocktails and a sensory smack-down.
