What a time to be data
QUANTUM
Client
Quantum
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Joe Gatti
Robert Sinclair
Art Direction:
Brian Scheyer
Robert Sinclair
Copywriter: Joe Gatti
Account Director:
Deanna Singrey
The Challenge
Change the perception of Quantum as a data storage company, to the leader in enriching unstructured data. We will no longer focus on where or how we store data; we will now focus on how we can make data richer so it can work harder.
The Creative
Thinking beyond the traditional data storage category—and knowing Quantum could own the idea of providing customers with a new, fresh, enriched type of data that's “alive”—was all the firepower we needed to create bold, engaging, and completely competition-busting executions.
We also created unique imagery that celebrated specific aspects germane to key industries utilizing Quantum. This provided the opportunity to stretch the creative boundaries of our “Living Data” concept beyond our client’s (and the marketplace’s) expectations.
“From the stunning new visuals to the unique, fresh approach of our logo treatment and tagline, our executive team LOVED it all. Thanks for all the hard work. #nailedit!”
—Natasha King Beckley, Chief Marketing Officer at Quantum