Don't Get Burned This Holiday Season.
ShopAtHome.com
Client
ShopAtHome
The Team
ECD: Brian Scheyer
Concept Development:
Brian Scheyer
Shawn Gurczak
Art Direction:
Brian Scheyer
Copywriter:
Brian Scheyer
Stephanie Foster
Jingle:
Brian Scheyer
Stephanie Foster
Account Director:
Deanna Singrey
Producer: Sean Cope
Director: Brian Scheyer
Video Production:
Sean Cope
The Challenge
Make it clear to holiday shoppers that they are wasting their money if they are not using ShopAtHome's discount codes for every single purchase.
The Creative
Holiday shopping is both stressful and expensive. The goal of this campaign was to leverage the stop motion quality and style of the enchanted Rankin Bass Christmas specials to tell the story of saving money while shopping this holiday season.
Through "Yulie the Yuletide Log" – the character we created, we used stop motion and a catchy jingle to warn people to educate in an entertaining and differentiating way that shopping online is not only easy, but you can earn money back. a
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