The Promise—
Oakland Children's Hospital
Client
RelayRides
The Team
ECD: Greg Rowan
Art Direction:
Brian Scheyer
Copywriter:
Brian Scheyer
Producer:
Greg Martinez
Music:
Tara Scheyer
DP:
John M. Kiffmeyer
The Challenge
Tell the 100 year story of Oakland Children's Hospital in a heartfelt and compelling way that gives hope for the future of children's care and highlight we have kept our promise since the beginning.
The Creative
Oakland Children's "The Promise"
The administration gave us access to the hospital for 2 days straight. We had to run-and-gun to grab as much environment and content as possible. Once we had the footage, we brought it to life with custom music, professional VO, and motion graphics. The final result was a beautiful piece of history, hope, and a promise kept.