From category creator to category leader
Couchbase
Client
Couchbase
The Team
ECD: Brian Scheyer
Concept Development: Brian Scheyer
Art Direction:
Brian Scheyer
Emily Cincebeaux
Copywriter: Joe Gatti
Account Director:
Deanna Singrey
The Challenge
Market a first-of-its-kind database in a brand-new tech category by highlighting the capabilities that prove Couchbase is superior to other databases.
The Creative
To market Couchbase's new type of NoSQL database, we developed a series of giant, paint-splattered words that showcased the euphoric A-ha moment customers experience by using the world's first "Engagement Database."
