Celebrating the Heart of a Medical Device Company
Artivion
Client
Artivion
The Team
ECD: Brian Scheyer
Art Direction:
Brian Scheyer
Tony Johnson
Copywriter: Joe Gatti
Account Director:
Will Chapman
Producer:
Callie Householder
The Challenge
There’s an unmet need for a specialized aortic technology organization—Artivion fits that vital need. The Solution: Create tangible excitement among the world’s foremost cardiac and vascular surgeons for the launch of a truly aortic-centric portfolio of solutions.
The Creative
After numerous acquisitions and partnerships, Artivion (formerly CryoLife) came to us to help launch their new organization to the world—with the goal of heralding their position as a leader in providing technologies for patients with aortic disease. The conceptual ideation and new brand rollout were ignited by the core of Artivion’s mission, vision, and purpose: an intentional focus on the aorta.
Creative executions took inspiration from the line: “A new, innovative, life-changing purpose is driving aortic-centric technologies” to guide us in conceptual development. All new product and talent photography was shot in two countries and utilized for the creation of company launch and product brochures, investor decks, a corporate brand video, and a new website.
“Mortar was the best partner we could have hoped for for this launch.
You really brought our brand to life.”
—Latoya Spencer, Manager, Digital Marketing & Campaign Strategy
